Authorial Personae, Ideal Readers and Advertising for the Book in Lemaire, Marot and Rabelais
95 Leigh Ave, Apt A Princeton, NJ 08542
François Rigolot
The dissertation examines representations of the author, reader, and book in sixteenth-century editions of Lemaire, Marot, and Rabelais. I argue that authors and printer/booksellers, faced with indefinite readership and a discrepancy between supply and demand after the advent of print, employ strategies similar to those of modern advertising in creating a need for their books. Specifically, they seek to elicit a need in the reader that the book and the authorial persona will satisfy by addressing specific reading publics and holding up the image of an ideal reader to which the actual reader may conform by favorably receiving the book.
FRE 207: Studies in French Language and Style (2 sections) FRE 107: Intermediate/Advanced French (1 section) FRE 101: Beginner’s French I, first semester (1 section) FRE 102: Beginner’s French I, second semester (1 section)
Published article: “The joglar as Salesman in Raimon Vidal de Besalú’s Abrils issi’ e mays intrava.” Tenso 24 (2009): 1-19. Conference papers: 64e Congrès de l’Association Internationale des Études Françaises, Paris (07/2012): “Comment Rabelais fabrique son lecteur” 58th Annual Meeting of the Renaissance Society of America, Washington, D.C. (03/2012): “‘Ung petit tableau de mon industrie’: La Concorde des deux langages and Gratitude for Historiography” 57th Annual Meeting of the Renaissance Society of America, Montreal (03/2011): “The Author Despite Himself: Additions to the Adolescence clémentine and Suite between 1532 and 1538” 2010 Sixteenth Century Society and Conference, Montreal (10/2010): “Heal Thyself? The Inescapability of philautia in the Comédie de Mont-de-Marsan” 55th Annual Meeting of the Renaissance Society of America, Los Angeles (03/2009): “Omission as Advertisement: A Reconsideration of Montaigne’s De l’amitié (I, 28)”
Georges Lurcy Fellowship (2009-2010); Armour Centennial Fellowship, Princeton University (2006-07); Perkins Prize, Princeton University Humanities Council (2006); Phi Beta Kappa, chapter Theta of New York (2006)
Pensionnaire étranger, École Normale Supérieure, Paris (2009-2010); Foreign languages: French (near-native), German (high intermediate), Italian (intermediate), Latin (reading)